The JOHOR Southern Tigers Facebook page has recently created a record of reaching 2 million Likes and it is not an ordinary achievement. It is a proof that global branding and marketing efforts can help a club achieve their dream - being known around the world. [1/10]
In modern football, branding and marketing are among a club's main pillars. To attract investors' interest, a club must have their own appeal or branding. If they have their own appeal, it is not difficult to attract investors' interest. [2/10]
The JDT brand is strong enough until all sports related to Johor have benefited from JDT's popularity. The Southern Tigers logo is a branding that can be used in all sports and not just in football. [3/10]
This aspect is what is being monitored by marketing experts before making any investment. [4/10]
HRH Crown Prince of Johor himself is a popular brand. His Royal Highness has a clear vision and mission of the club's development. His Royal Highness has also shared this matter with the people and they are confident with JDT's founding goals. [5/10]
Global sport marketing has also been used at JDT. HRH Crown Prince of Johor has indirectly promoted JDT by fostering partnerships with the best and most popular clubs in Europe. [6/10]
If His Royal Highness can attract the interest of these clubs to work together, it is a proof that they also have confidence in JDT's vision and mission. [7/10]
Famous players have also been approached by HRH Crown Prince of Johor in an effort to make JDT more popular. All of these have been done to ensure the JDT brand continues to be strong and competitive. [8/10]
It is easier for JDT to secure sponsorships compared to other teams in the country. [9/10]
Modern football is a business. Due to that, an emphasis on global branding and marketing is a must to ensure the long-term sustainability of the club. Luaskan Kuasamu Johor. [10/10]
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