Kevin Ramalingam, in a httpGoal.com article explains that sponsors are on board because of HRH Major General Tunku Ismail Ibni Sultan Ibrahim, Crown Prince of Johor, as President of the FAM and Chairman of FMLLP.

Read more at http://www.goal.com/en-my/news/football-malaysia-limited-liability-partnership-tunku-ismail/11z35a2vv1sgm13nb96v6fdp0h